How to use QR codes effectively

You’ve probably seen this image before on store windows or posters and may or may not have not known what it was. Well, it’s a QR code, and recently they’ve lost popularity due to improper usage. So today I’ll talk how you can use a QR Code effectively, and some other alternatives.

QR stands for quick response. A QR code can be scanned with your mobile device to get more detail about a particular item or service in a timely manner.

To create a QR code is really simple. Just Google “QR code generator” and insert the link to your video. Once it’s ready, right click on the code to save it as a JPEG image.

Once you have the JPEG image, you can put the it on t-shirts, signs or other marketing materials. Be warned QR codes are notorious for providing useless information. Video is actually a great use for a QR code, so let them know what they’ll see when they scan the code.

To scan the code, you need a QR Scanner. But because of the decline in popularity, scanners may not be preloaded on mobile devices. So including instructions on your printed materials on how to download one. This will help give the viewers the tools they need to see your video.

The QR scanner can be installed on most mobile devices that have a camera. Just go to the app store and search for “QR code scanner” and download a free app. Then you can scan the code to play the video.

Not everyone understands QR codes and may not be willing to install an app on their device. Don’t worry; there are alternatives.
Displaying the URL link can also help make your video more visible. You’ll want to keep it short, so it’s easier to remember. For example if we wanted to share one of our driving tour videos, on printed materials the YouTube link is very cryptic and difficult to remember. However if we use, that’s easy to remember and easy to pull up on your mobile device.

We hope you found this useful. Feel free to check out some of our other videos, or if you have any questions, give us a call at 314-843-3663 that’s 314-Video Me. Thanks for watching and I’ll be CN U on Video.

How to get more value out of video using a playlist

If you have a series of related videos that you want to present together, or a long video you want to cut into shorter pieces, creating a playlist may be a good solution. Today I’ll talk about setting up a series of related videos using a playlist.

So what is a playlist? It’s a series of videos that play one after another from start to finish. For example we use a playlist for our blogs, but they’re also great for training videos, frequently asked questions, client testimonials… any series of related videos.

YouTube offers an easy way to create and manage your playlists through your “Video Manager.” To create a new one , click the “playlist” tab and select “new playlist.” Then find the videos you’d like to add and click “add to” and select the appropriate playlist. It’s that simple!

Once you’ve created a playlist and added videos, you can arrange the order they are played.
The viewer has the option of watching the list in the order you’ve set, or picking and choosing videos within the list.

Also, include a title and description for your playlists. To add them, just click on the little pencil icon to open the text edit.
Make sure the title tells viewers exactly what kind of videos they’ll see.

We hope this was helpful. Feel free to check out some of our other videos, and if you have any questions, just give us a call at 314-843-3663 that’s 314-VIDEO ME.

How lighting effects the mood of your video

Outdoor lighting produces a cool, blue tint, while incandescent light, like your basic house lamp give a warmer feel. Fluorescent lights fall in the middle of the color temperature spectrum. If you’ve never noticed this, stand near a window in your living room and look back and forth between the window (outside), and the inside of the room. You’ll notice a difference between the warmer color in the room (more yellow), and the bluer/cooler color outside the window.

So a few tips on how to USE color temperature to “set the mood” in your video.

First, avoid your typical office fluorescent lighting when shooting video with people, especially over 40. That color temperature is not very flattering.
Use warmer, incandescents for a friendly, soft, and comfortable feel. Perfect for an interview or testimonial.

There are also LEDs available which come in different color temperatures including warm white, cool white, and daylight. LEDs will cost a little more than your average bulb, but can be great for video.

We hope you enjoyed learning some basics of color temperature today. If you have questions about the subject, or any other video production needs, please give us a call.