Video is one of THE BEST ways of delivering a message.
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- Great visibility – they’re searchable and can reach anyone, anywhere, any time.
- They’re clear and memorable with voice, visuals, sounds, on-screen titles, graphics, and branding.
- And they’re personal – the viewer sees and hears YOU. Your voice, your face, your style, your brand.
VISIBILITY is covered. But what about CREDIBILITY?
We’re going to review 8 things professionals consider for BETTER video.
- Choosing how to Deliver the message. There are 4, (really 5) good ways:
- Having an outline visible behind the camera. – great for longer videos.
- Being interviewed by someone (either on or off camera) – good for testimonials.
- Winging it. – not as easy as it looks. Can be less concise and include filler words.
- Reading script from a teleprompter– best for short videos, but definitely practice out loud before recording.
- And then voice only, using other visuals instead of being seen on camera. – the easiest, but less personal and requires more editing.
- When delivering the message, being mindful of your body language (using confident posture). Have someone at the camera keeping an eye on your posture and other issues like lip licking, odd blinking, and swaying. Also, position yourself with one foot facing forward and the other to the side. It has a slimming effect, looks less “flat”, and can keep you from swaying.
- Use more voice inflection when speaking. It may feel awkward at first, but the video will be much more interesting.
- As far as what to wear… dress for the impression you want to give your target audience. Consider company branded clothing if you have it. Avoid tight patterns like pin stripes, they can sometimes cause a weird optical illusion on video.
- For make-up, do what you normally do when you want to look your best. If you don’t normally wear make-up, it is ok to use a little powder to reduce shininess.
- People often want to stand in front of a wall when recording. Get out in the middle of the room give yourself at LEAST 6-10 feet of space behind you (more if you have it). It eliminates distracting shadows and allows the camera to focus on YOU with the background softly blurred.
- Avoid mixing outdoor and indoor lighting. Light coming in from a window or door is cooler (has more of a bluish tint), while typical soft white indoor light has a warmer tone. The mixture can cause the coloring to look a little “off”. We typically block outdoor light, and setup soft lighting to highlight hair, separate the speaker from the background, and brighten eyes.
- And Last but not least, use visuals and titles to support your message.
Bonus tip, come to a VideoPalooza event and try having one recorded professionally. Get your feet wet.