Capturing Client Success Stories

Hi. Welcome to CNU on video. Today I want to talk a little bit about testimonials. But I prefer to call them Client Success Stories. This is because you don’t just want someone “giving a testimonial” for your company on video.

People want to hear an actual story.

So, here are some tips on how you can turn testimonials into great Video Success Stories.

First, this isn’t a grade school photo, so don’t have your subject stand against a wall. This can make the video look flat and two dimensional. To add more depth and remove shadows, put them in the middle of the room about 6-8 feet from the background.

Next, this is the Shape of Video. This is your cell phone. Video, cell phone, Video, Cell phone. Hold your cell phone horizontally when shooting. It’s the shape of video.

Next, line up your shot. Make sure there’s not too much room above their head, but don’t cut it off at the top either.
Try to have them either centered, or slightly off center facing inward.

The message is the most important part, so if you can, use a microphone. There are clip on microphones available for less than $20 that plug right into your cell phone. It reduces background noise and makes their voice more clear.

Also, stop shaky video. Put your camera or cell phone on a tripod or steady surface when recording.

If you don’t have a tripod, you can use a simple piece of string to help keep it stable.

Like I said earlier you want a success story, not just a testimonial. In order to get that success story, you’ll need to ask the right questions. Before, during, and after.

What was the problem you had that prompted you to talk to me?What did you like best about working with me? And how have things improved since working with me?

Also, keep in mind that some people ramble the first time you ask a question and are much more concise the second time, and other people give a great answer the first time but struggle the second because they are trying to remember what they said the first time. Always ask the question twice so you can pick the better of the two.

Finally, keep the video short. Tell them you’re looking for 30 seconds. You’ll get about a minute. You really don’t want anything longer than that.

I hope this has been helpful. Now go get some fabulous success stories from your clients. If you have any additional questions or need any extra help. Give us a call at (314) 843-3663, that’s 314-video me.

Looking Your Best on Camera

When someone considers appearing in their own video, one of the questions they often ask is ,”Can you make me look better on camera?”

To answer your question, yes and no.

Although there are a few things that can be done in post, it’s not as easy as tweaking a picture to remove a blemish or wrinkle. But there are a few things you can do when preparing for and shooting the video that can help you look better on camera.

First, if you’re nervous or self conscious about how you look, you can avoid doing close-ups. We use what’s called b-roll to show the subject at more of a distance when they’re doing something they’re comfortable with instead of looking into the lens of a camera. This can also make a video more interesting.

To make your skin look “softer” or younger, use softer lighting (something with a warmer color temperature). Florescent lighting and outdoor lighting are “bluer”. Indoor, incandescent lighting is softer.

You can also sometimes make yourself look a little bit thinner on camera by standing at a slight angle. Stand with one foot slightly in front of the other, pointing forward, and the other foot pointing to the side. You sometimes appear to be thinner if your body isn’t facing the camera directly.

But What about the blemishes and wrinkles? It’s simple. Use a little make-up. CN Video works with Mary Kay consultants who can provide skin care and make-up tips for our clients before they appear on camera.

We hope this was helpful. Feel free to check out some of our other videos, or if you have more specific questions, give us a call at 314-843-3663 (that’s 314-video me) and we’ll be happy to chat with you. Thanks for watching. I’ll be CN you on Video!

How lighting effects the mood of your video

Outdoor lighting produces a cool, blue tint, while incandescent light, like your basic house lamp give a warmer feel. Fluorescent lights fall in the middle of the color temperature spectrum. If you’ve never noticed this, stand near a window in your living room and look back and forth between the window (outside), and the inside of the room. You’ll notice a difference between the warmer color in the room (more yellow), and the bluer/cooler color outside the window.

So a few tips on how to USE color temperature to “set the mood” in your video.

First, avoid your typical office fluorescent lighting when shooting video with people, especially over 40. That color temperature is not very flattering.
Use warmer, incandescents for a friendly, soft, and comfortable feel. Perfect for an interview or testimonial.

There are also LEDs available which come in different color temperatures including warm white, cool white, and daylight. LEDs will cost a little more than your average bulb, but can be great for video.

We hope you enjoyed learning some basics of color temperature today. If you have questions about the subject, or any other video production needs, please give us a call.