Hi. Welcome to CNU on video. Today I want to talk a little bit about testimonials. But I prefer to call them Client Success Stories. This is because you don’t just want someone “giving a testimonial” for your company on video.
When someone considers appearing in their own video, one of the questions they often ask is ,”Can you make me look better on camera?”
To answer your question, yes and no.
Although there are a few things that can be done in post, it’s not as easy as tweaking a picture to remove a blemish or wrinkle. But there are a few things you can do when preparing for and shooting the video that can help you look better on camera.
Outdoor lighting produces a cool, blue tint, while incandescent light, like your basic house lamp give a warmer feel. Fluorescent lights fall in the middle of the color temperature spectrum. If you’ve never noticed this, stand near a window in your living room and look back and forth between the window (outside), and the inside of the room. You’ll notice a difference between the warmer color in the room (more yellow), and the bluer/cooler color outside the window.
When it comes to video you may not have thought about whether or not music makes a difference. But it actually is a pretty important factor to consider. Today I’ll talk about the some of the benefits and best uses of background music.
You’ve probably watched a video that didn’t have background music. (this one for example)
It probably sounds ok if you don’t have anything to compare it to, but add a little background music.. and it adds interest to the video.
No matter how easy I may make it look, being on camera is not effortless. There are a few things everyone should do before recording.
The single most important part of preparing to be on camera is practice. Read your script out loud in front of a mirror several times. Keep practicing until it feels less like you’re reading a script and more like you’re having a conversation. You may also want to invite family, friends or co-workers to watch and critique.