Designing Your Thumbnail

In another video, we talked about picking your thumbnail. However, you may not like any of the choices YouTube or Vimeo had for you, so today I wanted to talk about designing your own thumbnail.

Now, there are few pointers to keep in mind when creating and uploading your own picture.

First of all, make sure you create the right size thumbnail. When you open up your photo editing software, make sure the new document you create has a resolution of 1280×720 pixels. This is the default size of most web players, so your thumbnail won’t pull or stretch when you upload it.

When saving the thumbnail for upload, save it as a JPG or PNG and make sure you’re under the size limit for the site you’re uploading to.

As for content of the thumbnail, people respond positively to eye contact, so having a close up of a face looking directly at them makes them more likely to want to click your video.

Use bright colors. YouTube, Facebook, Linkedin and many other sites where you might share your video have white backgrounds, so including color in your thumbnail allows it to stand out.

Make sure your thumbnail reinforces your video’s title and accurately represents your content. You’re not trying to trick people into watching your video, you’re simply trying to pique their interest.

Finally, keep it simple. Thumbnails are pretty small, so if you jam it full of pictures and text, you may end up overwhelming potential viewers. Try to stick to one picture, a background and one word or short phrase.

If you don’t have the time to create a thumbnail, your company logo with the title of the video overlaid onto it is usually a safe bet since your company logo was designed to be eye catching. Plus, you can use the logo across multiple videos while only changing the overlaid text to maintain branding consistency.

Remember, thumbnails are like miniature marketing posters for your video – make them stand out and viewers will click them.
We hope this was helpful and feel free to check out some of our other videos at cn-video.com/blog. If you have any questions, give us a call at 314-843-3663 that’s 314-VIDEO ME. Thanks for watching and I’ll be CN U on video.

Showing your Project with a Testimonial (or Success Story)

If you’re a contractor, landscaper or any other service that creates a visible difference such as a room addition, remodel or redesign you probably want to show off your work.

When having an important project like this done, most people don’t want to hire someone just from a Google search. They want to know how others felt about working with you.

Showing off your work and allowing customers to give testimonials will increase your company’s Visibility and Credibility and a great way to do this is with a video.

One option is to hire a camera crew to be on site during the project that can take photos, time-lapse and video before, during and after the project and even capture a testimonial from your customer.
A video like this is very effective, but it can also be expensive depending on how long the project is. If your project only takes one afternoon, you may want have it done professionally. However, if it’s a lengthier project, it could end up costing you anywhere between two and three thousand dollars depending on the length and scope.

Another option is to do some of it yourself. We instruct you on how to capture your own pictures, videos and customer interviews using some of the same techniques that we do. We then use the materials you’ve gathered to put together the video at a fraction of the cost.

So, if you want something really high end for an impressive short-term project, you might want to go with the full service video. If it’s a long-term project or you are on a budget, you may want to go with the DIY option.

Either way, the end result is a professional and effective short video that shows the project from start to finish while your customer explains why they liked working with you and would recommend you.

You can use this video on your website, social media sites, tradeshow booth and give a copy to your customer so they can share it with their family, friends, neighbors and co-workers.

If you’d like to talk about these options or for more information on how to capture the project yourself give us a call at 314-843-3663. That’s 314-VIDEO ME. We’ll be happy to answer your questions and send some more information your way.

For more about the DIY Project Testimonials mentioned in this video, visit our website.

Putting Your Video on Your Website

Putting your video on your website may be the most important step you take in the whole production process. But it can also seem intimidating.

First, you’ll want to upload your video to youtube. It’s easy to go to youtube, set up an account(if you don’t already have one) and upload your video.

You probably don’t want to just copy and paste the URL from the address bar to your website. Doing that will only post the link on your website. To get the video to appear, you’ll need to copy what is called the embed code.

To get this code, go to the video you want to share. Underneath that video you will see a button called “share”. Click that and you can choose Embed.

Before you copy the code, click “Show more” and uncheck “Show suggested videos when the video finishes.” This will make sure the only video your audience sees is yours.

In the “Show More” menu, you can also set how big your video will appear on your page. If you want it to make an impact, pick a bigger size. If it’s going to be off to the side, make it smaller.

Once you have the settings how you want them, copy the embed code, then paste it into your website anywhere you would normally put text. This will put a viewable video in that spot.

We hope this was helpful and feel free to check out some of our other videos. If you have any questions, give us a call at 314-843-3663 that’s 314-VIDEO ME.