How lighting effects the mood of your video

Outdoor lighting produces a cool, blue tint, while incandescent light, like your basic house lamp give a warmer feel. Fluorescent lights fall in the middle of the color temperature spectrum. If you’ve never noticed this, stand near a window in your living room and look back and forth between the window (outside), and the inside of the room. You’ll notice a difference between the warmer color in the room (more yellow), and the bluer/cooler color outside the window.

So a few tips on how to USE color temperature to “set the mood” in your video.

First, avoid your typical office fluorescent lighting when shooting video with people, especially over 40. That color temperature is not very flattering.
Use warmer, incandescents for a friendly, soft, and comfortable feel. Perfect for an interview or testimonial.

There are also LEDs available which come in different color temperatures including warm white, cool white, and daylight. LEDs will cost a little more than your average bulb, but can be great for video.

We hope you enjoyed learning some basics of color temperature today. If you have questions about the subject, or any other video production needs, please give us a call.

Benefits of Background Music

When it comes to video you may not have thought about whether or not music makes a difference. But it actually is a pretty important factor to consider. Today I’ll talk about the some of the benefits and best uses of background music.

You’ve probably watched a video that didn’t have background music. (this one for example)

It probably sounds ok if you don’t have anything to compare it to, but add a little background music.. and it adds interest to the video.

Notice the difference? Background music can keep people’s attention, make your video seem more lively, and set the tone of your video.
You can also remove the music from a section of the video… to emphasize what’s being said…

When adding music to a video, there are a few things to consider. Make sure it’s at an appropriate volume and doesn’t distract from the dialogue. During a long pause it’s okay to increase the volume a bit.

Also, be careful about using copyrighted music. This may mean you can’t use your favorite pop song, even if you’ve purchased the .mp3. If your video is for commercial use, you could be sued if you don’t have the proper licensing.

We subscribe to a music library which allows us the proper licensing to use music in our videos, and on our clients behalf. If you (or your production company) don’t subscribe to this type of service, make sure any music used is public domain and permits commercial use

We hope this was helpful and feel free to check out some of our other videos.

Three Ways to Get Camera Ready

No matter how easy I may make it look, being on camera is not effortless. There are a few things everyone should do before recording.

The single most important part of preparing to be on camera is practice. Read your script out loud in front of a mirror several times. Keep practicing until it feels less like you’re reading a script and more like you’re having a conversation. You may also want to invite family, friends or co-workers to watch and critique.

If you usually wear makeup, there’s no need to do anything different when you’re on camera. If you don’t usually wear makeup you may want to add a little bit of face powder just to reduce shininess, but keep it simple.

When deciding what to wear, you may want to avoid a plain white shirt because It can make your skin look washed out or tight patterns which are known to cause an optical illusion on camera.
And basically, make sure your clothes reflect a positive image. Consider who’s viewing the video and how you’d like for them to perceive you and your business.

Once you have decided what to wear, taken care of your makeup and practiced, practiced, practiced, you are ready to be on camera. Some people are perfectly natural on camera, but for other people it can be very awkward. Being comfortable with your script can help make this easier which in turn will make you appear more relaxed and professional to your viewers.

We hope this video helped give you a better idea of how to prepare to be on camera. If you have more questions, are preparing to be on camera and want to talk it through or you’re just thinking about having some video work done, give us a call at 314-843-3663. That’s 314 Video-me. Thanks for watching and I’ll be CN U on video.