How to use QR codes effectively

You’ve probably seen this image before on store windows or posters and may or may not have not known what it was. Well, it’s a QR code, and recently they’ve lost popularity due to improper usage. So today I’ll talk how you can use a QR Code effectively, and some other alternatives.

QR stands for quick response. A QR code can be scanned with your mobile device to get more detail about a particular item or service in a timely manner.

To create a QR code is really simple. Just Google “QR code generator” and insert the link to your video. Once it’s ready, right click on the code to save it as a JPEG image.

Once you have the JPEG image, you can put the it on t-shirts, signs or other marketing materials. Be warned QR codes are notorious for providing useless information. Video is actually a great use for a QR code, so let them know what they’ll see when they scan the code.

To scan the code, you need a QR Scanner. But because of the decline in popularity, scanners may not be preloaded on mobile devices. So including instructions on your printed materials on how to download one. This will help give the viewers the tools they need to see your video.

The QR scanner can be installed on most mobile devices that have a camera. Just go to the app store and search for “QR code scanner” and download a free app. Then you can scan the code to play the video.

Not everyone understands QR codes and may not be willing to install an app on their device. Don’t worry; there are alternatives.
Displaying the URL link can also help make your video more visible. You’ll want to keep it short, so it’s easier to remember. For example if we wanted to share one of our driving tour videos, on printed materials the YouTube link is very cryptic and difficult to remember. However if we use CN-Video.com/DrivingTours, that’s easy to remember and easy to pull up on your mobile device.

We hope you found this useful. Feel free to check out some of our other videos, or if you have any questions, give us a call at 314-843-3663 that’s 314-Video Me. Thanks for watching and I’ll be CN U on Video.

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