Benefits of Background Music

When it comes to video you may not have thought about whether or not music makes a difference. But it actually is a pretty important factor to consider. Today I’ll talk about the some of the benefits and best uses of background music.

You’ve probably watched a video that didn’t have background music. (this one for example)

It probably sounds ok if you don’t have anything to compare it to, but add a little background music.. and it adds interest to the video.

Notice the difference? Background music can keep people’s attention, make your video seem more lively, and set the tone of your video.
You can also remove the music from a section of the video… to emphasize what’s being said…

When adding music to a video, there are a few things to consider. Make sure it’s at an appropriate volume and doesn’t distract from the dialogue. During a long pause it’s okay to increase the volume a bit.

Also, be careful about using copyrighted music. This may mean you can’t use your favorite pop song, even if you’ve purchased the .mp3. If your video is for commercial use, you could be sued if you don’t have the proper licensing.

We subscribe to a music library which allows us the proper licensing to use music in our videos, and on our clients behalf. If you (or your production company) don’t subscribe to this type of service, make sure any music used is public domain and permits commercial use

We hope this was helpful and feel free to check out some of our other videos.

How to get Professional Video on your Website Quickly and Easily

We all know that having video on your website is important. Google ranks websites with video higher in search results, allowing you more visibility to potential clients. And, once on your site, people are 64% more likely to use your services after viewing a video.

With that being said, there are a few different options for getting video on your website.

The first option is a custom web video. This is where we talk with you about concept & design, create a script, put together a production plan and come to your location to produce a well thought out custom video for your site.

Having a plan for your video is a great way to ensure that your message is properly conveyed to your viewer and typically costs less than Two Thousand Dollars.

If you are not ready to make that kind of investment or are on time constraints and want a quick and easy video for your website, you might want to consider an easy web video.

For this type of video, we come out to your location, interview you, capture footage and edit that together into an effective, interesting welcome video for your homepage.

This only takes a few hours of your time and costs less than $1000.

So in summary, if you know you need video and you want it custom and well planned, go with the custom web video. But if you are just looking to get your feet wet with a simple, quick and inexpensive video, then choose an easy web video.

Either way, both videos come with a video visibility guide that will help you get the video on your website. It also includes a list of other ideas – ways to really launch your video on social media, through email and out to the public.

Feel free to contact us if you’d like to add video to your homepage. Or if you still aren’t’ sure exactly what you want to do give us a call at 314-843-3663 and we can brainstorm and toss some ideas around. Until next time, I’ll be CNU on Video.

Designing Your Thumbnail

In another video, we talked about picking your thumbnail. However, you may not like any of the choices YouTube or Vimeo had for you, so today I wanted to talk about designing your own thumbnail.

Now, there are few pointers to keep in mind when creating and uploading your own picture.

First of all, make sure you create the right size thumbnail. When you open up your photo editing software, make sure the new document you create has a resolution of 1280×720 pixels. This is the default size of most web players, so your thumbnail won’t pull or stretch when you upload it.

When saving the thumbnail for upload, save it as a JPG or PNG and make sure you’re under the size limit for the site you’re uploading to.

As for content of the thumbnail, people respond positively to eye contact, so having a close up of a face looking directly at them makes them more likely to want to click your video.

Use bright colors. YouTube, Facebook, Linkedin and many other sites where you might share your video have white backgrounds, so including color in your thumbnail allows it to stand out.

Make sure your thumbnail reinforces your video’s title and accurately represents your content. You’re not trying to trick people into watching your video, you’re simply trying to pique their interest.

Finally, keep it simple. Thumbnails are pretty small, so if you jam it full of pictures and text, you may end up overwhelming potential viewers. Try to stick to one picture, a background and one word or short phrase.

If you don’t have the time to create a thumbnail, your company logo with the title of the video overlaid onto it is usually a safe bet since your company logo was designed to be eye catching. Plus, you can use the logo across multiple videos while only changing the overlaid text to maintain branding consistency.

Remember, thumbnails are like miniature marketing posters for your video – make them stand out and viewers will click them.
We hope this was helpful and feel free to check out some of our other videos at cn-video.com/blog. If you have any questions, give us a call at 314-843-3663 that’s 314-VIDEO ME. Thanks for watching and I’ll be CN U on video.