Using YouTube to Boost your SEO

YouTube is more than just a site to host your video, it’s also the 2nd largest search engine in the world. Because of this, uploading your video to YouTube can significantly help your SEO.

Today, we are going talk about some tips to get your video to show up first when people search for your content.

First of all, pick a good title for your video. Think of the title as a headline that helps your audience understand your content. Your title should be short and contain words that will capture people’s attention.

You can have up to 200 searchable characters in your title, but less than half of those are shown in the search results. So, make sure your important keywords are in the first 60 characters.

The next important element to maximizing your video’s SEO is its description. Your description is searchable text that describes what your video is about. Make sure the most important information is in the first two sentences since this is what appears below the title in any search.

Your video’s description is also a good place to include links to your web and social media sites.

Another great place to add searchable keywords is in your video tags. Make sure you put the most important keywords first. Use longer tags as they are less competitive and more likely to drive your specific audience to your video. For example, instead of “Video Production” put “Corporate Video Production” that way you’re more likely to be found when someone searches for your specific services.

You can use as many tags as you want, but keep in mind the more words you use, the less relevance you get on each word.

We’ve talked about thumbnails in other blogs, but they are worth mentioning again because the right thumbnail attracts greater audience numbers to your video.

If you have a graphic artist on staff and you’d like to create your own thumbnails, we have more specific information on how to do that in other videos. Here at CN Video, we also offer custom thumbnail creation for our clients.

CN Video also offers a transcription service to clients for your video which is searchable and can lead viewers to your content.

YouTube uses speech recognition to automatically create a transcript of your video. However, since the speech recognition is only about 70% accurate, this transcription is not searchable.
We recommend correcting YouTube’s transcription or uploading your own so it will be accurate and searchable.

Finally, since the amount of interaction a video gets helps its placement in search results, you’ll want to post it where people will see it. Since Facebook has taken over as the most popular place to watch videos, putting your video on your Facebook page will help your SEO on YouTube.

We hope this video has been helpful. If you have any additional questions or want further explanation on any of these tips, give us a call at 314-843-3663. That’s 314-Video Me.

Looking Your Best on Camera

When someone considers appearing in their own video, one of the questions they often ask is ,”Can you make me look better on camera?”

To answer your question, yes and no.

Although there are a few things that can be done in post, it’s not as easy as tweaking a picture to remove a blemish or wrinkle. But there are a few things you can do when preparing for and shooting the video that can help you look better on camera.

First, if you’re nervous or self conscious about how you look, you can avoid doing close-ups. We use what’s called b-roll to show the subject at more of a distance when they’re doing something they’re comfortable with instead of looking into the lens of a camera. This can also make a video more interesting.

To make your skin look “softer” or younger, use softer lighting (something with a warmer color temperature). Florescent lighting and outdoor lighting are “bluer”. Indoor, incandescent lighting is softer.

You can also sometimes make yourself look a little bit thinner on camera by standing at a slight angle. Stand with one foot slightly in front of the other, pointing forward, and the other foot pointing to the side. You sometimes appear to be thinner if your body isn’t facing the camera directly.

But What about the blemishes and wrinkles? It’s simple. Use a little make-up. CN Video works with Mary Kay consultants who can provide skin care and make-up tips for our clients before they appear on camera.

We hope this was helpful. Feel free to check out some of our other videos, or if you have more specific questions, give us a call at 314-843-3663 (that’s 314-video me) and we’ll be happy to chat with you. Thanks for watching. I’ll be CN you on Video!

Do I Have to be on Camera?

Not everyone is comfortable being on camera. So you might ask yourself, do I have to? The answer is… not necessarily. Today I’ll talk about some alternatives to being on camera.

If you own your business and you’re the face of the company we recommend you appear in your video, but there are options.

One option is to show footage (called b-roll) of you working from a distance while the viewer listens to your message. This helps you avoid the awkwardness of talking into a camera while still allowing you to remain the face of your business.
If you really don’t want to be on camera, there is the option to have an assistant or someone within the organization with a spirited personality represent the company in the video.

Another option to avoid the camera altogether is to go with an animated video, like a whiteboard board sketch. Where you describe your process and an animated hand draws it out on a whiteboard animation.

Or we can do other types of full blown animation including motion graphics. These methods allow you to avoid being on camera while keeping the video visually interesting and relevant.

So, there are plenty of options that you can choose from without having to appear on camera if you’re really uncomfortable with it.
But if you’re feeling courageous and want to give acting a try, we can help make you come across more comfortable and confident in your video with body language tips, a comfortable atmosphere and a little coaching and guidance.

We hope you found this useful and feel free to check out some of our other videos. If you have any questions, give us a call at 314-843-3663 that’s 314-VIDEO ME. Thanks for watching and I’ll be CN U on Video.