How to get Professional Video on your Website Quickly and Easily

We all know that having video on your website is important. Google ranks websites with video higher in search results, allowing you more visibility to potential clients. And, once on your site, people are 64% more likely to use your services after viewing a video.

With that being said, there are a few different options for getting video on your website.

Designing Your Thumbnail

In another video, we talked about picking your thumbnail. However, you may not like any of the choices YouTube or Vimeo had for you, so today I wanted to talk about designing your own thumbnail.

Now, there are few pointers to keep in mind when creating and uploading your own picture.

First of all, make sure you create the right size thumbnail. When you open up your photo editing software, make sure the new document you create has a resolution of 1280×720 pixels. This is the default size of most web players, so your thumbnail won’t pull or stretch when you upload it.

Changing Your Thumbnail (Picture displayed before your video plays)

When one of our customers views their video for the very first time, one of the most common questions they ask is “How can I change that picture that shows up before my video starts playing?”

Well, that picture is called a thumbnail and it’s important because it’s what’s visible when the video isn’t playing and can be the deciding factor of whether or not someone wants to watch your video.

Showing your Project with a Testimonial (or Success Story)

If you’re a contractor, landscaper or any other service that creates a visible difference such as a room addition, remodel or redesign you probably want to show off your work.

When having an important project like this done, most people don’t want to hire someone just from a Google search. They want to know how others felt about working with you.

Putting Your Video on Your Website

Putting your video on your website may be the most important step you take in the whole production process. But it can also seem intimidating.

First, you’ll want to upload your video to youtube. It’s easy to go to youtube, set up an account(if you don’t already have one) and upload your video.

How Timelapse Works

If you’ve looked around our website or YouTube page, you’ve probably seen some of our time lapse videos. You may have even wondered “How did they do that?” We’ll, I’m going to tell you.

You probably already know that video is not a whole lot more than a series of pictures that go by really fast to create the illusion of movement. We call these pictures “frames” and one second of video usually contains either 24 or 30 frames.