Designing Your Thumbnail

In another video, we talked about picking your thumbnail. However, you may not like any of the choices YouTube or Vimeo had for you, so today I wanted to talk about designing your own thumbnail.

Now, there are few pointers to keep in mind when creating and uploading your own picture.

First of all, make sure you create the right size thumbnail. When you open up your photo editing software, make sure the new document you create has a resolution of 1280×720 pixels. This is the default size of most web players, so your thumbnail won’t pull or stretch when you upload it.

When saving the thumbnail for upload, save it as a JPG or PNG and make sure you’re under the size limit for the site you’re uploading to.

As for content of the thumbnail, people respond positively to eye contact, so having a close up of a face looking directly at them makes them more likely to want to click your video.

Use bright colors. YouTube, Facebook, Linkedin and many other sites where you might share your video have white backgrounds, so including color in your thumbnail allows it to stand out.

Make sure your thumbnail reinforces your video’s title and accurately represents your content. You’re not trying to trick people into watching your video, you’re simply trying to pique their interest.

Finally, keep it simple. Thumbnails are pretty small, so if you jam it full of pictures and text, you may end up overwhelming potential viewers. Try to stick to one picture, a background and one word or short phrase.

If you don’t have the time to create a thumbnail, your company logo with the title of the video overlaid onto it is usually a safe bet since your company logo was designed to be eye catching. Plus, you can use the logo across multiple videos while only changing the overlaid text to maintain branding consistency.

Remember, thumbnails are like miniature marketing posters for your video – make them stand out and viewers will click them.
We hope this was helpful and feel free to check out some of our other videos at cn-video.com/blog. If you have any questions, give us a call at 314-843-3663 that’s 314-VIDEO ME. Thanks for watching and I’ll be CN U on video.

How to change the picture that’s displayed before your video plays

When one of our customers views their video for the very first time, one of the most common questions they ask is “How can I change that picture that shows up before my video starts playing?”

Well, that picture is called a thumbnail and it’s important because it’s what’s visible when the video isn’t playing and can be the deciding factor of whether or not someone wants to watch your video.

Today, I’m going to show you how to pick your thumbnail.
When you upload a video to YouTube, it randomly chooses three spots in the video to be used as the thumbnail. To get to where you can change this, go to your Youtube account and choose “My channel.” Once on your channel, click video manager and from the list of videos, click edit on the video whose thumbnail you want to change. You’ll see the three options to the right of the video preview.

If you upload your video to Vimeo, it will randomly generate 8 thumbnails and it will also allow you to scroll through your entire video to let you pick any picture you want. To do this, go to your video page and click settings under the video player. From there, scroll down to the thumbnails sections and pick the thumbnail you want to use.

Don’t panic if the thumbnail doesn’t change right away when you click back to your video. If you have your video embedded on a website, it may still show the old thumbnail for a while but give it a few days, it’ll catch up.

Now, if you are less than impressed with the thumbnail options and you don’t feel that any frame of your video is eye-catching enough, both sites allow you to upload a custom thumbnail. We talk about designing your own in a separate video.

Remember, thumbnails are like miniature marketing posters for your video – make them stand out and viewers will click them.

We hope this was helpful and feel free to check out some of our other videos. If you have any questions, give us a call at 314-843-3663 that’s 314-VIDEO ME. Thanks for watching and I’ll be CN U on video.

Showing your Project with a Testimonial (or Success Story)

If you’re a contractor, landscaper or any other service that creates a visible difference such as a room addition, remodel or redesign you probably want to show off your work.

When having an important project like this done, most people don’t want to hire someone just from a Google search. They want to know how others felt about working with you.

Showing off your work and allowing customers to give testimonials will increase your company’s Visibility and Credibility and a great way to do this is with a video.

One option is to hire a camera crew to be on site during the project that can take photos, time-lapse and video before, during and after the project and even capture a testimonial from your customer.
A video like this is very effective, but it can also be expensive depending on how long the project is. If your project only takes one afternoon, you may want have it done professionally. However, if it’s a lengthier project, it could end up costing you anywhere between two and three thousand dollars depending on the length and scope.

Another option is to do some of it yourself. We instruct you on how to capture your own pictures, videos and customer interviews using some of the same techniques that we do. We then use the materials you’ve gathered to put together the video at a fraction of the cost.

So, if you want something really high end for an impressive short-term project, you might want to go with the full service video. If it’s a long-term project or you are on a budget, you may want to go with the DIY option.

Either way, the end result is a professional and effective short video that shows the project from start to finish while your customer explains why they liked working with you and would recommend you.

You can use this video on your website, social media sites, tradeshow booth and give a copy to your customer so they can share it with their family, friends, neighbors and co-workers.

If you’d like to talk about these options or for more information on how to capture the project yourself give us a call at 314-843-3663. That’s 314-VIDEO ME. We’ll be happy to answer your questions and send some more information your way.

For more about the DIY Project Testimonials mentioned in this video, visit our website.