If you’ve ever had a video made, you most likely uploaded it to YouTube. But does your profile look as good as your video?
Today, we’re going to talk about getting the most out of your YouTube profile.
First and foremost, YouTube is a social sharing site so you want your profile to be inviting. Don’t just use it as a place to host your video, make it an extension of your website.
Use the same header on your YouTube channel as you have on your website. And make sure you have your company logo on your channel as well.
Fill out the “about” section. This is where you can put a description of your business, links to your web and social media sites and an email address where people can contact you.
If you connect your YouTube channel to your other social media sites like twitter or Google plus, you can set every video you upload to automatically post to those sites as well.
When you upload a video, YouTube also gives your video an embed code so you can put it on your website or blog.
One of YouTube’s most helpful resources is the analytics page. Here, you can see the demographics of who’s viewing your video, where they’re viewing it from and how long they’re watching. This is a great way to see if your intended audience is viewing and engaging with your video.
If you have multiple videos like blogs or tips, you can put them in a playlist so viewers will be more inclined to watch multiple videos in one sitting. You can embed your playlist to your website so viewers can watch from your website or your YouTube page.
You can put a clickable box on your video called an annotation.
This can be used in your video to send viewers to related videos you’ve made. Or, if you link your website to your YouTube account, you can put a link to your website in annotations. This is great if you’re doing a product video and want to link viewers directly to the product page on your website.
We hope these tips help you get the most out of your YouTube channel. Check out some of our other blogs for more detailed information about some of the topics we talked about today. If you have any questions about any of this, give us a call at 314-843-3663. That’s 314-Video-Me. Thanks for watching, and I’ll be CN U on video.