Capturing Success Stories (Ratings, Recommendations and Testimonials)

Hi. Welcome to CNU on video. Today I want to talk a little bit about testimonials. But I prefer to call them Client Success Stories. This is because you don’t just want someone “giving a testimonial” for your company on video.

People want to hear an actual story.

So, here are some tips on how you can turn testimonials into great Video Success Stories.

First, this isn’t a grade school photo, so don’t have your subject stand against a wall. This can make the video look flat and two dimensional. To add more depth and remove shadows, put them in the middle of the room about 6-8 feet from the background.

Next, this is the Shape of Video. This is your cell phone. Video, cell phone, Video, Cell phone. Hold your cell phone horizontally when shooting. It’s the shape of video.

Next, line up your shot. Make sure there’s not too much room above their head, but don’t cut it off at the top either.
Try to have them either centered, or slightly off center facing inward.

The message is the most important part, so if you can, use a microphone. There are clip on microphones available for less than $20 that plug right into your cell phone. It reduces background noise and makes their voice more clear.

Also, stop shaky video. Put your camera or cell phone on a tripod or steady surface when recording.

If you don’t have a tripod, you can use a simple piece of string to help keep it stable.

Like I said earlier you want a success story, not just a testimonial. In order to get that success story, you’ll need to ask the right questions. Before, during, and after.

What was the problem you had that prompted you to talk to me?What did you like best about working with me? And how have things improved since working with me?

Also, keep in mind that some people ramble the first time you ask a question and are much more concise the second time, and other people give a great answer the first time but struggle the second because they are trying to remember what they said the first time. Always ask the question twice so you can pick the better of the two.

Finally, keep the video short. Tell them you’re looking for 30 seconds. You’ll get about a minute. You really don’t want anything longer than that.

I hope this has been helpful. Now go get some fabulous success stories from your clients. If you have any additional questions or need any extra help. Give us a call at (314) 843-3663, that’s 314-video me.

Benefits of Background Music

When it comes to video you may not have thought about whether or not music makes a difference. But it actually is a pretty important factor to consider. Today I’ll talk about the some of the benefits and best uses of background music.

You’ve probably watched a video that didn’t have background music. (this one for example)

It probably sounds ok if you don’t have anything to compare it to, but add a little background music.. and it adds interest to the video.

Notice the difference? Background music can keep people’s attention, make your video seem more lively, and set the tone of your video.
You can also remove the music from a section of the video… to emphasize what’s being said…

When adding music to a video, there are a few things to consider. Make sure it’s at an appropriate volume and doesn’t distract from the dialogue. During a long pause it’s okay to increase the volume a bit.

Also, be careful about using copyrighted music. This may mean you can’t use your favorite pop song, even if you’ve purchased the .mp3. If your video is for commercial use, you could be sued if you don’t have the proper licensing.

We subscribe to a music library which allows us the proper licensing to use music in our videos, and on our clients behalf. If you (or your production company) don’t subscribe to this type of service, make sure any music used is public domain and permits commercial use

We hope this was helpful and feel free to check out some of our other videos.

Three Ways to Get Camera Ready

No matter how easy I may make it look, being on camera is not effortless. There are a few things everyone should do before recording.

The single most important part of preparing to be on camera is practice. Read your script out loud in front of a mirror several times. Keep practicing until it feels less like you’re reading a script and more like you’re having a conversation. You may also want to invite family, friends or co-workers to watch and critique.

If you usually wear makeup, there’s no need to do anything different when you’re on camera. If you don’t usually wear makeup you may want to add a little bit of face powder just to reduce shininess, but keep it simple.

When deciding what to wear, you may want to avoid a plain white shirt because It can make your skin look washed out or tight patterns which are known to cause an optical illusion on camera.
And basically, make sure your clothes reflect a positive image. Consider who’s viewing the video and how you’d like for them to perceive you and your business.

Once you have decided what to wear, taken care of your makeup and practiced, practiced, practiced, you are ready to be on camera. Some people are perfectly natural on camera, but for other people it can be very awkward. Being comfortable with your script can help make this easier which in turn will make you appear more relaxed and professional to your viewers.

We hope this video helped give you a better idea of how to prepare to be on camera. If you have more questions, are preparing to be on camera and want to talk it through or you’re just thinking about having some video work done, give us a call at 314-843-3663. That’s 314 Video-me. Thanks for watching and I’ll be CN U on video.