Benefits of Background Music

When it comes to video you may not have thought about whether or not music makes a difference. But it actually is a pretty important factor to consider. Today I’ll talk about the some of the benefits and best uses of background music.

You’ve probably watched a video that didn’t have background music. (this one for example)

It probably sounds ok if you don’t have anything to compare it to, but add a little background music.. and it adds interest to the video.

Notice the difference? Background music can keep people’s attention, make your video seem more lively, and set the tone of your video.
You can also remove the music from a section of the video… to emphasize what’s being said…

When adding music to a video, there are a few things to consider. Make sure it’s at an appropriate volume and doesn’t distract from the dialogue. During a long pause it’s okay to increase the volume a bit.

Also, be careful about using copyrighted music. This may mean you can’t use your favorite pop song, even if you’ve purchased the .mp3. If your video is for commercial use, you could be sued if you don’t have the proper licensing.

We subscribe to a music library which allows us the proper licensing to use music in our videos, and on our clients behalf. If you (or your production company) don’t subscribe to this type of service, make sure any music used is public domain and permits commercial use

We hope this was helpful and feel free to check out some of our other videos.

Three Ways to Get Camera Ready

No matter how easy I may make it look, being on camera is not effortless. There are a few things everyone should do before recording.

The single most important part of preparing to be on camera is practice. Read your script out loud in front of a mirror several times. Keep practicing until it feels less like you’re reading a script and more like you’re having a conversation. You may also want to invite family, friends or co-workers to watch and critique.

If you usually wear makeup, there’s no need to do anything different when you’re on camera. If you don’t usually wear makeup you may want to add a little bit of face powder just to reduce shininess, but keep it simple.

When deciding what to wear, you may want to avoid a plain white shirt because It can make your skin look washed out or tight patterns which are known to cause an optical illusion on camera.
And basically, make sure your clothes reflect a positive image. Consider who’s viewing the video and how you’d like for them to perceive you and your business.

Once you have decided what to wear, taken care of your makeup and practiced, practiced, practiced, you are ready to be on camera. Some people are perfectly natural on camera, but for other people it can be very awkward. Being comfortable with your script can help make this easier which in turn will make you appear more relaxed and professional to your viewers.

We hope this video helped give you a better idea of how to prepare to be on camera. If you have more questions, are preparing to be on camera and want to talk it through or you’re just thinking about having some video work done, give us a call at 314-843-3663. That’s 314 Video-me. Thanks for watching and I’ll be CN U on video.

How To Appear Natural Confident and Interesting on Video

Have you ever seen a stiff, boring video? Today we will discuss a few ways to avoid this from happening with some helpful tips on how to “Appear Natural and Confident on Video.”

A helpful tip in making a video come alive is sounding natural and confident on camera. The best way to do this is practice! practice! practice! Practice out loud in front of family and friends and get their input. But be warned, sometimes those who care about you the most are your worst critics. Simply take it with a grain of salt, and ask for constructive criticism and positive suggestions only.

Samantha Naes, Owner of CN Video Production, also recommends practicing out loud in front of a mirror so you can see and hear how you’ll come across on camera.

And here’s a little tip: one way to be more interesting is to overact a bit. Increase your energy and voice inflection to keep the viewer’s attention. Speak at an enthusiastic pace but pause when appropriate, giving the viewer time to think about what you’ve said.
To come across more cheerful, try associating something funny with a particular line in your script. For example, Sam may make a joke at a certain line during the shoot and later, when the person reading the script reaches that line, they’ll remember the joke and smile.

The biggest mistake people make is saying too much in a single video. Stay focused, and don’t repeat yourself. Leave the viewer wanting more and allow your video to make them want to contact you.

We hope this was helpful, feel free to check out some of our other videos. If you have more specific questions, give us a call, we’ll be happy to chat with you.

(314) 843-3663