How to use QR codes effectively

You’ve probably seen this image before on store windows or posters and may or may not have not known what it was. Well, it’s a QR code, and recently they’ve lost popularity due to improper usage. So today I’ll talk how you can use a QR Code effectively, and some other alternatives.

QR stands for quick response. A QR code can be scanned with your mobile device to get more detail about a particular item or service in a timely manner.

To create a QR code is really simple. Just Google “QR code generator” and insert the link to your video. Once it’s ready, right click on the code to save it as a JPEG image.

Once you have the JPEG image, you can put the it on t-shirts, signs or other marketing materials. Be warned QR codes are notorious for providing useless information. Video is actually a great use for a QR code, so let them know what they’ll see when they scan the code.

To scan the code, you need a QR Scanner. But because of the decline in popularity, scanners may not be preloaded on mobile devices. So including instructions on your printed materials on how to download one. This will help give the viewers the tools they need to see your video.

The QR scanner can be installed on most mobile devices that have a camera. Just go to the app store and search for “QR code scanner” and download a free app. Then you can scan the code to play the video.

Not everyone understands QR codes and may not be willing to install an app on their device. Don’t worry; there are alternatives.
Displaying the URL link can also help make your video more visible. You’ll want to keep it short, so it’s easier to remember. For example if we wanted to share one of our driving tour videos, on printed materials the YouTube link is very cryptic and difficult to remember. However if we use CN-Video.com/DrivingTours, that’s easy to remember and easy to pull up on your mobile device.

We hope you found this useful. Feel free to check out some of our other videos, or if you have any questions, give us a call at 314-843-3663 that’s 314-Video Me. Thanks for watching and I’ll be CN U on Video.

How to get more value out of video using a playlist

If you have a series of related videos that you want to present together, or a long video you want to cut into shorter pieces, creating a playlist may be a good solution. Today I’ll talk about setting up a series of related videos using a playlist.

So what is a playlist? It’s a series of videos that play one after another from start to finish. For example we use a playlist for our blogs, but they’re also great for training videos, frequently asked questions, client testimonials… any series of related videos.

YouTube offers an easy way to create and manage your playlists through your “Video Manager.” To create a new one , click the “playlist” tab and select “new playlist.” Then find the videos you’d like to add and click “add to” and select the appropriate playlist. It’s that simple!

Once you’ve created a playlist and added videos, you can arrange the order they are played.
The viewer has the option of watching the list in the order you’ve set, or picking and choosing videos within the list.

Also, include a title and description for your playlists. To add them, just click on the little pencil icon to open the text edit.
Make sure the title tells viewers exactly what kind of videos they’ll see.

We hope this was helpful. Feel free to check out some of our other videos, and if you have any questions, just give us a call at 314-843-3663 that’s 314-VIDEO ME.

Designing Your Thumbnail

In another video, we talked about picking your thumbnail. However, you may not like any of the choices YouTube or Vimeo had for you, so today I wanted to talk about designing your own thumbnail.

Now, there are few pointers to keep in mind when creating and uploading your own picture.

First of all, make sure you create the right size thumbnail. When you open up your photo editing software, make sure the new document you create has a resolution of 1280×720 pixels. This is the default size of most web players, so your thumbnail won’t pull or stretch when you upload it.

When saving the thumbnail for upload, save it as a JPG or PNG and make sure you’re under the size limit for the site you’re uploading to.

As for content of the thumbnail, people respond positively to eye contact, so having a close up of a face looking directly at them makes them more likely to want to click your video.

Use bright colors. YouTube, Facebook, Linkedin and many other sites where you might share your video have white backgrounds, so including color in your thumbnail allows it to stand out.

Make sure your thumbnail reinforces your video’s title and accurately represents your content. You’re not trying to trick people into watching your video, you’re simply trying to pique their interest.

Finally, keep it simple. Thumbnails are pretty small, so if you jam it full of pictures and text, you may end up overwhelming potential viewers. Try to stick to one picture, a background and one word or short phrase.

If you don’t have the time to create a thumbnail, your company logo with the title of the video overlaid onto it is usually a safe bet since your company logo was designed to be eye catching. Plus, you can use the logo across multiple videos while only changing the overlaid text to maintain branding consistency.

Remember, thumbnails are like miniature marketing posters for your video – make them stand out and viewers will click them.
We hope this was helpful and feel free to check out some of our other videos at cn-video.com/blog. If you have any questions, give us a call at 314-843-3663 that’s 314-VIDEO ME. Thanks for watching and I’ll be CN U on video.