Control How Your Viewed by Potential Employers with Social Media

83% of companies say they use Google search (or other search engines) to compile information on potential candidates. Some admit they’ve eliminated candidates based on their findings.

Below are suggestions to help control how you are viewed by potential employers:

– Have you ever used Google to search your own name? You may be amazed at what you find and what hiring professionals are finding as well. Go to www.google.com and type your name in “quotes” to search.

– Control findings by setting up your own social media and social networking sites. These will appear on page 1 of the search results when employers google you. Some of the more popular sites are FaceBook, LinkedIn, Twitter, and YouTube. (make sure content is interesting, professional, positive, and genuine).

– Blog about your industry and area of expertise. Your posts will also show up when employers search for you, and showing your expertise and knowledge makes a great impression. I use WordPress… it’s fairly easy to use and has a great “help” site for those less experienced bloggers (support.wordpress.com)

Be patient. It does not happen overnight – but when it does, the results are amazing. Don’t get frustrated and give up if you don’t get immediate results.

Something else to consider… when preparing for a job interview; do a Google search on your interviewer. The more you know about them, the better.

8 Tips for Using LinkedIn to Help Land a Job

I was involved in an interesting conversation about whether or not LinkedIn would eventually replace the resume. Many recruiters feel more confident in the information on a LinkedIn profile then on a resume primarily because they tend to be more honest. Anyone can put just about anything on their resume (and people do tend to embellish a bit).

But your LinkedIn profile is a public site, where your former co-workers and employers are invited to connect and see what you’ve posted. That alone can help keep you honest.

Just having a LinkedIn profile with your education and work history can be helpful when trying to land a job, since it’s likely to show up when the recruiter does a google search, however, below are a few tips to help you get the most out of your LinkedIn profile.

1. Make your professional headline enticing. (“Innovative Marketer with a Drive for Results”)

2. Information from your profile shows up in search results so it’s important that your profile is complete, detailed and set up for “full view”. Include past companies, education, affiliations, and activities.

3. Ask friends, former co-workers and supervisors to connect and recommend you. Recommendations like these say a lot about the type of employee you are.

4. Join groups that are relevant to the type of work you’re seeking, and participate in discussions. This helps others to get to know you, and helps establish yourself as an expert.

5. Add the application “Google Presentation” to display a video resume on your LinkedIn profile. People are 7 to 10 times more likely to view a video than read a profile. This will let recruiters really get to know you.

6. Add the “Blog Link” or “WordPress” application to display your blog postings on your profile. This gives you credibility and shows that you’re an expert in your field.

7. Join local HR and Recruiting groups and ask for opinions on your newly modified profile. This may not only get you some useful feedback on how to improve your profile, but it may cause them to look it over more carefully.

8. Search for companies you’re interested in working for. You can get a list of people connected to that company, and how they’re connected to you.

Good luck and I hope this helps!