83% of companies say they use Google search (or other search engines) to compile information on potential candidates. Some admit they’ve eliminated candidates based on their findings.
Below are suggestions to help control how you are viewed by potential employers:
– Have you ever used Google to search your own name? You may be amazed at what you find and what hiring professionals are finding as well. Go to www.google.com and type your name in “quotes” to search.
– Control findings by setting up your own social media and social networking sites. These will appear on page 1 of the search results when employers google you. Some of the more popular sites are FaceBook, LinkedIn, Twitter, and YouTube. (make sure content is interesting, professional, positive, and genuine).
– Blog about your industry and area of expertise. Your posts will also show up when employers search for you, and showing your expertise and knowledge makes a great impression. I use WordPress… it’s fairly easy to use and has a great “help” site for those less experienced bloggers (support.wordpress.com)
Be patient. It does not happen overnight – but when it does, the results are amazing. Don’t get frustrated and give up if you don’t get immediate results.
Something else to consider… when preparing for a job interview; do a Google search on your interviewer. The more you know about them, the better.