How to get more value out of video using a playlist

If you have a series of related videos that you want to present together, or a long video you want to cut into shorter pieces, creating a playlist may be a good solution. Today I’ll talk about setting up a series of related videos using a playlist.

So what is a playlist? It’s a series of videos that play one after another from start to finish. For example we use a playlist for our blogs, but they’re also great for training videos, frequently asked questions, client testimonials… any series of related videos.

YouTube offers an easy way to create and manage your playlists through your “Video Manager.” To create a new one , click the “playlist” tab and select “new playlist.” Then find the videos you’d like to add and click “add to” and select the appropriate playlist. It’s that simple!

Once you’ve created a playlist and added videos, you can arrange the order they are played.
The viewer has the option of watching the list in the order you’ve set, or picking and choosing videos within the list.

Also, include a title and description for your playlists. To add them, just click on the little pencil icon to open the text edit.
Make sure the title tells viewers exactly what kind of videos they’ll see.

We hope this was helpful. Feel free to check out some of our other videos, and if you have any questions, just give us a call at 314-843-3663 that’s 314-VIDEO ME.

How lighting effects the mood of your video

Outdoor lighting produces a cool, blue tint, while incandescent light, like your basic house lamp give a warmer feel. Fluorescent lights fall in the middle of the color temperature spectrum. If you’ve never noticed this, stand near a window in your living room and look back and forth between the window (outside), and the inside of the room. You’ll notice a difference between the warmer color in the room (more yellow), and the bluer/cooler color outside the window.

So a few tips on how to USE color temperature to “set the mood” in your video.

First, avoid your typical office fluorescent lighting when shooting video with people, especially over 40. That color temperature is not very flattering.
Use warmer, incandescents for a friendly, soft, and comfortable feel. Perfect for an interview or testimonial.

There are also LEDs available which come in different color temperatures including warm white, cool white, and daylight. LEDs will cost a little more than your average bulb, but can be great for video.

We hope you enjoyed learning some basics of color temperature today. If you have questions about the subject, or any other video production needs, please give us a call.

Benefits of Background Music

When it comes to video you may not have thought about whether or not music makes a difference. But it actually is a pretty important factor to consider. Today I’ll talk about the some of the benefits and best uses of background music.

You’ve probably watched a video that didn’t have background music. (this one for example)

It probably sounds ok if you don’t have anything to compare it to, but add a little background music.. and it adds interest to the video.

Notice the difference? Background music can keep people’s attention, make your video seem more lively, and set the tone of your video.
You can also remove the music from a section of the video… to emphasize what’s being said…

When adding music to a video, there are a few things to consider. Make sure it’s at an appropriate volume and doesn’t distract from the dialogue. During a long pause it’s okay to increase the volume a bit.

Also, be careful about using copyrighted music. This may mean you can’t use your favorite pop song, even if you’ve purchased the .mp3. If your video is for commercial use, you could be sued if you don’t have the proper licensing.

We subscribe to a music library which allows us the proper licensing to use music in our videos, and on our clients behalf. If you (or your production company) don’t subscribe to this type of service, make sure any music used is public domain and permits commercial use

We hope this was helpful and feel free to check out some of our other videos.